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In rolling out HSAs to the marketplace, we are looking to proactively reach out to consumers and offer them a new solution that fits their individual needs. We designed our HSA program with convenience in mind, which made instant online enrollment through Andera a natural extension of our strategy. By offering online enrollment in our HSA product, we are streamlining productivity at the bank, saving our customers valuable time, and reducing inefficiencies and slippage associated with an offline, paper-based enrollment process.
Sara Junio
Director of Deposit Products
Associated Banc-Corp

Press Release

CSC Employees Federal Credit Union Leveraging Andera for Annual Membership Drive

PROVIDENCE, RI - October 11, 2005 - CSC Employees Federal Credit Union (CSCEFCU) announced that they will be leveraging Andera's New Accounts Online for their upcoming annual membership drive. Using New Accounts Online, CSCEFCU is offering prospective members the ability to instantly open and fund a new account, through a single, easy-to use Web-based interface, dramatically streamlining and accelerating the membership enrollment process - a recipe CSCEFCU anticipates will result in their highest enrollment rate of any membership drive to date.

Using New Accounts Online, CSCEFCU will drive member enrollment by empowering members to enroll online, instantly, 24/7 and in the convenience of their own home. The benefits CSCEFCU will realize include higher membership completion rates, greater member satisfaction, a significant reduction in the time required to open accounts and increased cross-sales opportunities.

"Using New Accounts Online, we anticipate this will be our most successful membership drive ever," said Peggy Wells, CEO, CSCEFCU. "Not only does it allow us to offer the highest levels of convenience around membership enrollment to prospective members, but it also allows us to more effectively reach geographically disperse areas that may not be in close proximity to CSCEFCU branch locations. Using New Accounts Online is a win-win for us and our members."

Beginning the third week of October and running until year end, the membership drive will reach several thousand CSC employees. Reaching out to potential members via a targeted direct mail campaign, CSCEFCU will direct employees to visit CSCEFCU's Web site to complete the online membership enrollment and funding process, and instantly begin experiencing the benefits of CSCEFCU membership.

"We are confident that CSCEFCU's membership drive will be a tremendous success, using New Accounts Online," said Charlie Kroll, President, Andera. "They are offering CSC employees a simple, quick and extraordinarily convenient method of both becoming a member and funding their new accounts. It's an offer that is going to be hard for employees to refuse."

About Andera
Andera is the leader in online customer acquisition technologies for retail financial institutions. Dedicated to helping banks and credit unions use the Web as a tool for sales and growth, Andera offers a suite of integrated products and services for automated online account opening, funding and cross-selling. Andera is headquartered in Providence, R.I.


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