Today we sponsored a Webinar entitled "The Untapped Channel: Trends and Best Practices in Online Account Opening." We were expecting a good turnout given the topic, the speaker lineup (Ed Langel from Alliant Credit Union, Jimmy Stead from Frost Bank, and Mark Schwanhausser from Javelin Research), and the free copies of Javelin's recent report on account opening we were giving away. But we were totally floored to have 1,000 people register, 700 of which actually attended today. What a crazy, enormous turnout.
Mark presented some key findings from his recent report, followed by Jimmy and Ed who both presented case studies of their institutions' successful efforts to use the Web as a sales channel. I wrapped up with some closing thoughts followed by group Q&A.
The funniest part was when one of the attendees must have accidentally hit the video conference button within LiveMeeting which apparently caused a live video of her smoking a cigarette to pop up on every other attendees screen. Distracting? Yes. Memorable? Totally.
Given the enormous turnout, we're going to make every effort to follow up with everyone who attended to send out the Javelin report. If you attended and haven't heard from us in a few days, send an email to afs (at) andera.com.