I've become very excited about opportunities to leverage the power of our 500+ customer network. FortiFI is a great example of how we're doing that, and we've also started tapping the Network on behalf of clients to help them be more successful with online account opening through data and best practices. The research that’s out there today about online account openers is generally survey based, while ours is direct observation of actual online account openers. The ground truth.
Next week, we'll hold a Webinar to unveil some initial findings that many will find interesting, and the invite is below. Expect a lot more as we dive into insights based on demographics, product types, regional markets, institution type, etc.
In the last year, we have processed millions of online account applications for over 500 institutions. Recently, we studied consumers who applied online to learn what separates them from the general population--and even we were a little surprised by the results. Did you know that Online Account Openers are much more likely than their peers to be interested in cooking, dogs, travel, and...gambling?
Wait until you see what else we learned about their wealth and income… The research shows that online account checking account openers are, indeed, a unique and valuable group of consumers--that you can target. Interested in learning more?
Register Now for the Webinar!
In Search of Online Account Openers
Tuesday, June 21 at 2 pm ET