Getting prospects to start applications online is only half the
battle. Applicants quit application processes all the time and
many never return.
According to a recent report from Javelin Strategy
& Research, banks lost close to $1 billion and 5.8 million
customers due online abandonment during the account opening process
over the past year alone.
Don't leave money on the table. Our Email Retargeting
Program has been optimized to convince abandoned applicants
to come back and open accounts online. The results speak for
themselves:
- Open rates: Up to 57%
- Click through rates: Up to 62%
- Abandoners converted: Up to 22%
